...by it's cover.
Yesterday a courier driver came in with a big delivery for us. He was a big feller, high-vis vest, steel toe-cap boots, many tattoo's and the odd piercing. I thanked him and squiggled on his electronic pad thingy. As he was leaving the shop he stopped in his tracks and looked at one of these...
"How much are they?" Says he. "£4.90" says I. "I'll take one" Says he. I carefully wrapped it in pink tissue and off he went looking quite pleased, I have to say.
N'aaaaaaw! So sweet! Love to know who he bought it for!